Tuesday, September 7, 2010

Dead Yovo

In West Africa, clothing is much like used video game consoles in the United States; you might not play it anymore, but it’ll go to somebody down the totem pole or just collect dust. It is inconceivable that someone would willingly sell their old clothing, thus the legend of Dead Yovo was born as a child of western clothing being shipped and dumped upon the population of West Africa. Now most western clothes are made in Nigeria in direct contravention of any and all copyright protection, but the name sort of stuck. My adventure in Pehanko’s marche was a great example of the delicious wares that can be had there.

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